Title: Sinclair Agency / 2024
Medium: Brand System / Print / Digital
Institution: AKG

Identity system for Sinclair, a strategy-led creative agency. The visual language centers on an asterisk reference mark—symbolizing the strategic insight behind impactful communication. The system combines Monument Grotesk and Untitled Serif with a modular grid, allowing the mark to operate as both punctuation and spatial structure across print and digital applications.